Małgorzata Jamroży (Polish pronunciation: [mawɡɔˈʐata jamˈrɔʐɨ]; born 30 June 1991), known professionally as Margaret, is a Polish singer and songwriter. Before her mainstream debut, she performed with underground bands, recorded soundtracks for television commercials and produced a fashion blog. Through her blogging, she was discovered by music manager Sławomir Berdowski and signed by the record label Extensive Music.
As a child, Jamroży participated in many singing contests. She attended the Ińsko school complex—a primary school and gymnasium— and initially studied clarinet before changing to saxophone at the Ignacy Jan Paderewski first degree State Music School in Choszczno. Shortly after finishing music school, her nasal septum was damaged in a bicycle accident; this temporarily prevented her from playing an instrument. She also studied singing at the Jazz Academy in Katowice, and took private singing lessons from vocal coach Elżbieta Zapendowska. At age 16, Jamroży moved to Szczecin, where she graduated from Liceum ogólnokształcące 14. At this time, she adopted the stage name Margaret, the English-language equivalent of Małgorzata.
In 2006, Margaret appeared on the Polish television talent show Szansa na sukces ("A Chance for Success") singing Stenia Kozłowska's song "Będę czekać" ("I'll Be Waiting"). She returned to the programme in 2009 and won an episode by performing "Znam Cię na pamięć" ("I Know You by Heart"), which was originally sung by Monika Brodka. She took part in the show's 2009 final at the Congress Hall in Warsaw. In lyceum (college), she performed in a rock band, and in the band oNieboLepiej ("Much Better"), with whom she sang poetry.
In 2010, Margaret appeared in the musical Rent at the Szczecin Opera in the Castle. That year, she co-founded Margaret J. Project, a six-piece electropop band with R&B and hip hop influences that she formed with music producer and bassist Adam Kabaciński. They qualified for the semi-finals of the 2010 Coke Live Fresh Noise competition. The group disbanded in November 2012; their studio album This Is Margaret was released online in 2013. In 2011, Margaret produced a fashion blog that incorporated videos of her singing. Her blogging activity waned as her music career progressed. Early in her career, Margaret recorded soundtracks for Polish television commercials, including "Moments" and "It Will Be Lovely Day", which received radio airplay. According to Polish music manager Maja Sablewska, Margaret was not well-known but her voice was "ubiquitous". She also provided vocals for the 2012 biopicBokser ("Boxer") and the 2012 documentary film Beauty and the Breast.
2012–2013: Breakthrough with "Thank You Very Much"
While Margaret was blogging, she was approached by her future manager Sławomir Berdowski, who became interested in working with her after hearing her recording of Adele's song "Right as Rain". Berdowski arranged for Margaret to work with music producers Thomas Karlsson, Joakim Buddee and Ant Whiting, who wrote her debut single "Thank You Very Much". Shortly after recording the song, Margaret was signed by the Swedish record label Extensive Music. The label signed a licensing deal with Universal Music Poland's Magic Records, which released Margaret's music in Poland until 2019. In May 2012, "Thank You Very Much" was released to radio stations in Poland and Margaret performed it at the 2012 TOPtrendy Festival at Sopot's Forest Opera amphitheatre. Shortly thereafter, her management decided to withdraw the song from radio stations and designed a promotional plan before re-releasing it.
"Thank You Very Much" and its music video were released for digital download in February 2013 and immediately sold well in Poland. The song won an award as the third-best-selling digital single of 2013 in Poland by a Polish artist. Margaret worked with director Chris Piliero on the song's music video, in which she is surrounded by 30 nude extras. The video was removed by YouTube for violating the website's policy against nudity and sexual content; it was later restored with age restrictions. Following this, Margaret expressed her support of the right to nudity under the slogan "Liberty, Equality, Fraternity" and criticised YouTube for censorship. The video received substantial media coverage, contributing to the international success of "Thank You Very Much". A year after its release, the music video appeared on the website 9GAG, increasing its YouTube traffic to more than 500,000 views in 24 hours. In June 2013, Margaret travelled to Germany to promote "Thank You Very Much" with a live performance on ZDF Fernsehgarten ("ZDF Television Garden"). After her appearance on the show, the single peaked at number 38 in Austria and at number 41 in Germany.
In January 2014, Margaret released "Wasted" as the lead single from her first studio album Add the Blonde. The song reached number six in Poland. In February, she became a spokesperson for Play, a Polish telecoms provider.Add the Blonde was released in August 2014. It is a pop record that was influenced by retro-disco and ska, and by the work of Madonna. The album reached number eight in Poland and was certified platinum by the Polish Society of the Phonographic Industry (ZPAV). The same month, Margaret released "Start a Fire", which was the official song of the 2014 FIVB Volleyball Men's World Championship in Poland. She performed it at the tournament's opening ceremony. The song also became the second single from Add the Blonde and peaked at number 10 in Poland. Around this time, she recorded a cover of Katarzyna Sobczyk's song "O mnie się nie martw" ("Don't You Worry About Me"), which was used as the theme song of the Polish television series of the same name. Margaret was featured on a 2014 Christmas charity album called Siemacha po kolędzie ("Siemacha After Carolling"), which was recorded in support of the Siemacha Association; its follow-up Gwiazdy po kolędzie ("Stars After Carolling") includes two songs recorded by Margaret and was released in 2015. The third single from Add the Blonde, "Heartbeat", was released in February 2015 and charted at number 11 in Poland.
In August 2015, Margaret won two Eska Music Awards for Best Female Artist and Best Artist on the Internet. She became the co-host of the musical television show Retromania, which began airing on TVP1 that September. The show was cancelled after two months. Also in September, a clothing line Margaret designed for fashion retailer Sinsay was released under the name "Margaret for Sinsay". At the 2015 MTV Europe Music Awards, she won the award for Best Polish Act and was nominated for Worldwide Act: Europe. In November that year, she released her second studio album Just the Two of Us, a collaboration with Canadian jazz singer Matt Dusk. The album consists of interpretations of jazz standards. To prepare for its recording, Margaret listened to recordings by Ella Fitzgerald, whom she has cited as an influence. Margaret said she made a jazz record to fulfil her dream and that she has no plans to give up her pop career.Just the Two of Us was promoted with two singles, the title track and "'Deed I Do". The album reached number 28 in Poland and received a platinum certification from ZPAV. Margaret also appeared in two Polish Coca-Cola advertising campaigns, performing covers of two songs including the Polish-language version of "Wonderful Dream (Holidays are Coming)" titled "Coraz bliżej święta" which charted at number 32 in Poland. She was also featured in Deichmann's Polish advertising campaign and by March 2018 had appeared in five more commercials.
In February 2016, Polish broadcaster Telewizja Polska (TVP) announced that Margaret would compete in Krajowe Eliminacje 2016 ("National Eliminations 2016"), Poland's national final for the Eurovision Song Contest 2016, with the song "Cool Me Down". Margaret quickly became bookmakers' and Eurovision fans' favourite to win both the national final and the Eurovision Song Contest but in the final of Krajowe Eliminacje in March she finished in second place. Margaret later said; "That was a lot of pressure and it was a big lesson for me. I don't feel that music and artists should be ranked in any way. It's not like in sport. Someone will get to the end faster, or jump higher. You can't compare music. You just like it or not." Margaret also said she has no intention of returning to the contest. Ellie Chalkley of ESC Insight analysed the song's impact on the Eurovision Song Contest in 2017; she described it as "real, tangible, and long lasting" and wrote that "even without getting to the competition proper, 'Cool Me Down' might turn out to be one of the most influential Eurovision songs in recent years". She added; "it exists at a pop-cultural tipping point and the ways in which Margaret's stomper succeeded and failed could affect the sound of the contest for years to come".
At the 2016 Eska Music Awards, Margaret premiered "Elephant" and won her second consecutive award for Best Artist on the Internet. "Elephant" was released as a single in August that year and charted at number 21 in Poland. Margaret won her second consecutive MTV Europe Music Award for Best Polish Act in November. Both "Cool Me Down" and "Elephant" were included on the December 2016 reissue of Add the Blonde.
Monkey Business was released in June 2017 and peaked at number eight in Poland. Margaret described the album as "versatile" and said she had more artistic control over its production than with her debut album; she was in charge whereas with Add the Blonde, she received and acted on advice from her producers.Monkey Business was preceded by the single "What You Do", which was released in May and reached number 14 on Poland's singles chart. Margaret's collaboration with the Swedish group VAX, titled "6 in the Morning", was also released in May. She won her third consecutive Eska Music Award for Best Artist on the Internet in June 2017. That September, she received the TVP1 Special Award at the 2017 National Festival of Polish Song.Monkey Business's cuts "Nie chce" ("I Don't Want To") and "Byle jak" ("Anyhow")—which are the first two original Polish-language songs of her career—were the inspiration for a short film called Nie chce / Byle jak. Released in November, it stars Margaret and serves as a music video for the songs. "Byle jak" was released as a single the following month and reached number six in Poland.
In 2018, Margaret became the first Polish artist to compete in Melodifestivalen, a competition to select Sweden's entry for Eurovision Song Contest, with the song "In My Cabana". She said she was invited to take part in the contest by the show's producer Christer Björkman, who spotted her on Swedish television; Björkman later referred to her as "incredibly starlike". With her participation, she intended to promote her music in Sweden and present herself to a broad Swedish audience. She added that in her opinion, a Swedish artist should represent Sweden at Eurovision. Margaret performed in the second semi-final in February 2018 and advanced to the Andra chansen ("Second chance") round. She qualified for the final after winning her Andra chansen duel against Moncho, and finished in seventh place with 103 points. "In My Cabana" was released on the day of her semi-final performance; it charted at number three in Poland and at number eight in Sweden.
Following her participation in Melodifestivalen, Margaret appeared in a promotional campaign for new line of a non-alcoholic beer called Warka Radler, which was launched in April 2018. That August, she supported Europride by releasing a single titled "Lollipop", which served as Warner Music Sweden's anthem for the event. Margaret commented on her involvement in the project; "I have always supported love initiatives and love of all kinds. Love is Love." In November, she received her third MTV Europe Music Award for Best Polish Act, becoming the most-awarded artist in this category. During this time, Margaret confirmed her relationship with Polish musician Piotr "Kacezet" Kozieradzki, and the following May, she announced their engagement. Margaret featured on Kacezet's single "Błogość" ("Blissfulness"), which was released in January 2019. She returned to Melodifestivalen in February 2019 with the song "Tempo", finished fifth in the second semi-final and was eliminated from the competition. "Tempo" charted in Poland at number seven and in Sweden at number 43. Margaret also made a cameo appearance as Gaja Hornby in the 2019 Polish romantic comedyCałe szczęście ("Their Lucky Stars") and recorded a song of the same name for its soundtrack.
2019–present: New image and independence with Gaja Hornby
With her fourth studio album, Gaja Hornby, Margaret took a new artistic direction, which she felt had more musical and lyrical depth. The album was her first Polish-language record and she co-wrote every track; prior to its release she described it as her most honest album to date. A departure from bubblegum pop which Margaret was previously known for, Gaja Hornby incorporates a more urban sound than her earlier work. The album was named after her alter ego. It was released in May 2019 and charted in Poland at number 13. Jarek Szubrycht in Gazeta Wyborcza praised Margaret for making progress as an artist and noted that Polish producers with whom she worked on the record significantly influenced its sound, which differs from that of her previous work, regarding it as a positive change.Gaja Hornby earned Margaret a Fryderyk nomination for Album of the Year – Pop. The album's title track was released as its first single in April 2019, followed by "Serce Baila", "Chwile bez słów" (featuring Kacezet), and "Ej chłopaku". Margaret also collaborated with Polish rapper Young Igi on his single "Układanki" in July. She served as a coach on the 10th season of The Voice of Poland from September to November 2019. Her final act, Tadeusz Seibert, came in third place. Margaret embarked on her Gaja Hornby Tour that October. Around this time, she officially split from her record label and management and terminated her international record deal with Warner Music as she decided to take control of her own career.
Margaret announced an indefinite hiatus in December 2019 due to health problems. She married Kacezet in January 2020 in Peru in a spiritual wedding ceremony performed by shamans. In February, she founded her own record label titled Gaja Hornby Records. Margaret broke her three-month silence the following month, announcing a collaboration with cancer charity Rak'n'Roll Foundation. She raised 20,000 zł (€5,000 as of March 2020) through an online fundraiser for the charity, and released the single "Nowe Plemię" on 19 March as part of their Rak'n'Roll Music project. With the release of the song, it was announced that she had signed with Sony Music Entertainment Poland. In April, she released the single "Przebiśniegi".
Margaret during "Lato Zet i Dwójki 2014" concert in Toruń, Poland
Margaret is an alto. On the single "Cool Me Down", her vocal range covers around one-and-a-half octaves from G4 to C6. Her vocals were compared to Rihanna's, whom some listeners accused Margaret of copying. She responded; "In lower registers my timbre is indeed similar to Rihanna's ... I will not apologise for that". Although Margaret's music has been classified as pop, she incorporates other musical styles into her songs. She said her music is "bitter-sweet. It looks cute and sweet, but it can get serious, wild and crazy."
Margaret has been actively involved in the songwriting process for her albums since the beginning of her career. She co-wrote four of the songs on Add the Blonde and most of the songs on her subsequent releases. Majority of her earlier work is in English, which she attributed partly to the fact that her songs sound better when sung in that language. On her first Polish-language album Gaja Hornby, Margaret said she felt ready to open up and sing in her native language and compared singing in English to wearing a mask. The album introduced Margaret's alter ego Gaja Hornby, which she adopted at the beginning of her career to protect her privacy and regain anonymity. It was inspired by Julia Roberts'Pretty Woman character who used different names in the film and is a combination of a name Margaret wished she was given at birth and the name of her favourite author Nick Hornby. Margaret said the reason to reveal her alter ego was to show her fans the more personal side of her life.
Reviewing Add the Blonde, Codzienna Gazeta Muzyczna (CGM; "Daily Music Newspaper") called Margaret's voice distinctive while Onet.pl noted her versatility, writing that she can sing "seductively, and innocently, and romantically". Onet.pl also praised Margaret for writing her own songs but CGM called her lyrics "rather simple and undemanding, emotionally as advanced as the average listener of the album".Jazz Forum's Daniel Wyszogrodzki in his review of Just the Two of Us wrote that Margaret has potential as a smooth jazz singer due to the "exceptional purity of her voice" and its "interesting timbre". Polish music critic Robert Kozyra, however, described her voice as "small" and added that her "weak" live performances reveal her limited vocal capabilities.Interia and Onet.pl, in their reviews of Monkey Business, criticised Margaret's attempt at singing Polish ballads, saying her "girly" voice is best suited for uptempo songs.
Margaret's fashion style and music are covered widely by Polish media. Several fashion experts have commended her style for its distinctness and versatility. The stylist Basia Richard has been impressed by Margaret's individualism and has named her one of the best-dressed Polish stars. Marcin Brzeziński of Viva! magazine expressed his admiration for Margaret's approach to fashion and her lack of limits, while Dorota Wróblewska, the Polish stylist and fashion show producer, noted that Margaret is not afraid of criticism and likes to surprise audiences with her fashion choices. Polish Glamour magazine recognised her as Glamour Woman of the Year in 2014 and Fashion Icon in 2015.
Margaret was the eighth-most-googled Polish celebrity while "Margaret" was the fourth-most-googled word in the Polish music category in Google's 2013 Zeitgeist report. In 2014, she was included on the list of 100 most valuable stars of Polish show business compiled by the Polish edition of Forbes magazine. Her market value was estimated at 235,238 zł (€57,000 as of July 2014), ranking her 67th on the list. In 2015, the Polish magazine Wprost ("Directly") placed her at number 38 on its list of 50 most-influential Polish celebrities.
Margaret has won various accolades during her career, including five Eska Music Awards, a Kids' Choice Award and three MTV Europe Music Awards. Her third MTV Europe Music Award win in 2018 made her the only Polish artist to win the award more than twice. She has also received a SuperJedynka award in 2014 and the TVP1 Special Award at the National Festival of Polish Song in 2017.