Macy's Herald Square

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R. H. Macy and Company Store
Macy's Herald Square LC-USZ62-123584 crop.jpg
Macy's Herald Square is located in Manhattan
Macy's Herald Square
Macy's Herald Square
Macy's Herald Square is located in New York
Macy's Herald Square
Macy's Herald Square
Macy's Herald Square is located in the United States
Macy's Herald Square
Macy's Herald Square
Location151 West 34th Street
Manhattan, New York City
Coordinates40°45′1″N 73°59′18″W / 40.75028°N 73.98833°W / 40.75028; -73.98833Coordinates: 40°45′1″N 73°59′18″W / 40.75028°N 73.98833°W / 40.75028; -73.98833
ArchitectDe Lemos & Cordes
NRHP reference No.78001873
Significant dates
Added to NRHPJune 2, 1978[1]
Designated NHLJune 2, 1978[2]

Macy's Herald Square (originally named the R. H. Macy and Company Store) is the flagship of the Macy's department store chain; it is located on Herald Square in Manhattan, New York City. The building's 2,500,000 square feet (230,000 m2),[3] which includes 1,250,000 square feet (116,000 m2) of retail space, makes it among the largest department stores in the United States. The store has stood at the site since 1901.

The building was added to the National Register of Historic Places and was made a National Historic Landmark in 1978.[2][1][4]


Previous flagship locations

Macy's entrance

Macy's was founded by Rowland Hussey Macy, who between 1843 and 1855 opened four retail dry goods stores, including the original Macy's store in downtown Haverhill, Massachusetts, established in 1851 to serve the mill industry employees of the area. They all failed, but he learned from his mistakes. He moved to New York City in 1858 and established a new store named "R.H Macy Dry Goods" at Sixth Avenue on the corner of 14th Street. On the company's first day of business on October 28, 1858, sales totaled $11.08, equivalent to $326.82 today. From the very beginning, Macy's logo has included a star in one form or another, echoing a red star-shaped tattoo that Macy got as a teenager when he worked on a Nantucket whaling ship.[5][6]

As the business grew, Macy's expanded into neighboring buildings, opening more department stores, and used publicity devices such as a store Santa Claus, themed exhibits, and illuminated window displays to draw in customers.[7] The store later moved to 18th Street and Broadway, on the "Ladies' Mile", the elite shopping district of the time, where it remained for nearly forty years.

In 1875, Macy took on two partners, Robert M. Valentine (1850–1879), a nephew; and Abiel T. La Forge (1842–1878) of Wisconsin, who was the husband of a cousin.[8][9] Macy died just two years later in 1877 from Bright's disease,[10] The following year La Forge died and Valentine died in 1879.[8][9] Ownership of the company was passed down through the Macy family until 1895, when the company, now called "R. H. Macy & Co.", was acquired by Isidor Straus and his brother Nathan Straus, who had previously held a license to sell china and other goods in the Macy's store.


In 1902, the flagship store moved uptown to Herald Square at 34th Street and Broadway, so far north of the other main dry goods emporia that it had to offer a steam wagonette to transport customers from 14th Street to 34th Street.[11] Although the Herald Square store initially consisted of just one building, it expanded through new construction, eventually occupying almost the entire block bounded by Seventh Avenue on the west, Broadway on the east, 34th Street on the south and 35th Street on the north, with the exception of a small pre-existing building on the corner of 35th Street and Seventh Avenue and another on the corner of 34th Street and Broadway. Robert H. Smith purchased this latter 5-story building in 1900 for $375,000 – an incredible sum at the time – with the idea of getting in the way of Macy's becoming the largest store in the world: it is largely supposed that Smith, who was a neighbor of the Macy's store on 14th Street, was acting on behalf of Siegel-Cooper, which had built what they thought was the world's largest store on Sixth Avenue in 1896. Macy's ignored the tactic, and simply built around the building, which now carries Macy's "shopping bag" sign by lease arrangement.[12] That building earned the name Million Dollar Corner when it was finally sold for a then record $1,000,000 on December 6, 1911.[13]

The original Broadway store was designed in 1901-1902 by architects Theodore de Lemos and A. W. Cordes under their architecture firm De Lemos & Cordes and was erected by the Fuller Construction Company. It has a Palladian facade, but has been updated in many details. Other additions to the west were completed in 1924 and 1928, and the Seventh Avenue building in 1931, all designed by architect Robert D. Kohn, the newer buildings becoming increasingly Art Deco in style.[12][14] The store boasts several wooden escalators still in operation.


The building in 2018

In 2012, Macy's began the first full renovation of the flagship store at a reported cost of $400 million.[15][16] Studio V Architecture, a New York-based firm, was the overall master plan architect of the project, with Kevin Kennon Architects providing the exterior and entry way designs. The renovations completed in November 2015 but Macy's continues to modify the store to suit changing customer tastes and maximize return on the real estate.[17]

In 2016, the company explored adding one or two towers to the building to house hotel or office space.The next year, it considered turning the structure's roof into a park.[18][19] Macy's unveiled plans in 2019 to build a 1,200,000-square-foot (110,000 m2) office building atop the existing store.[20][21] The following February, the plans were updated: the store would be over 900 feet (270 m) tall and consist of 1,500,000 square feet (140,000 m2) of space, including a sky lobby. The tower's construction would also include improvements to the nearby area.[22][23]


In August 2014, Macy's agreed to a $650,000 penalty proposed by the New York Attorney General to settle a number of claims of racial profiling and false detention involving nearly two dozen African-American, Latino and other customers at the Herald Square store, who had lodged complaints in February 2013. As part of the deal, the retail group agreed to introduce policies to ensure all customers were treated equally regardless of race or ethnicity.[24]


Every year, Macy's is noted for its elaborate animated holiday and Christmas window displays in many locations across the U.S., but most notably at the Herald Square location. Each year presents a different theme shown in six windows on the Broadway side of the building. Each window includes animated displays with complex scenery, attracting thousands of people to view them. Since 2012, the windows have been designed, fabricated and animated by Standard Transmission Productions,[25][26][27] located in Red Hook, Brooklyn.

In 2007, Macy's launched a curated public art exhibition at the Herald Square flagship using its windows as a means to display pieces from several fashion designers including Misaki Kawai, Anna Sui and John F. Simon Jr.. The exhibit was titled Art Under Glass and was viewable to the public during the summer of 2007 through that year's fashion week.[28]

Other events include:

  • Macy's Thanksgiving Day Parade (1924–present)
    • Broadway Side (1924–2008)
    • 34th Street Side (2009–present)
  • Macy's Santa Land
  • Macy's Flower Show
  • Macy's Believe campaign


Through a partnership with tech retailer b8ta, this Macy's location has a "The Market @ Macy's" section, which features pop-up spaces for new brands.[29]

See also

An early Macy's building, dating from 1894, at 56 West 14th Street, designated a NYC landmark in 2012



  1. ^ a b "National Register Information System". National Register of Historic Places. National Park Service. January 23, 2007.
  2. ^ a b "R.H. Macy and Company Store". National Historic Landmark summary listing. National Park Service. September 11, 2007. Archived from the original on July 2, 2014.
  3. ^ Oh, Inae (November 1, 2011). "Macy's $400 Million Grand Makeover To Flagship Store". The Huffington Post.
  4. ^ Adams, George R. (February 1977). "National Register of Historic Places Inventory-Nomination: R. H. Macy and Company Store" (pdf). National Park Service. Cite journal requires |journal= (help) and Accompanying 4 photos, exterior, undated (1.03 MB)
  5. ^ Robbins., L.h. (February 12, 1933). "The City Department Store: Evolution of 75 Years; The Macy Anniversary Directs Attention to the Development of The Great Institutions That Serve the American Shopper". The New York Times. ISSN 0362-4331. Retrieved June 19, 2019.
  6. ^ Stephen Evans, "The death of the department store", BBC News, March 1, 2005
  7. ^ Burrows, Edwin G. & Wallace, Mike (1999). Gotham: A History of New York City to 1898. New York: Oxford University Press. ISBN 0-195-11634-8., pp.945-946
  8. ^ a b "Abiel T. La Forge". The New York Times. February 13, 1878. ISSN 0362-4331. Retrieved June 14, 2008.
  9. ^ a b "Robert M. Valentine's Will". The New York Times. February 26, 1879. ISSN 0362-4331. Retrieved June 14, 2008.
  10. ^ "Rowland H. Macy, Merchant". The New York Times. March 31, 1877. ISSN 0362-4331. Retrieved June 14, 2008.
  11. ^ Abelson, Elaine S. "R. H. Macy" in Jackson, Kenneth T., ed. (2010). The Encyclopedia of New York City (2nd ed.). New Haven: Yale University Press. ISBN 978-0-300-11465-2., p.1102
  12. ^ a b White, Norval & Willensky, Elliot (2000). AIA Guide to New York City (4th ed.). New York: Three Rivers Press. ISBN 978-0-8129-3107-5., pp.225-226
  13. ^ "THE REAL ESTATE FIELD; $1,000,000 Paid for Small Broadway and 34th Street Corner". The New York Times. December 7, 1911. ISSN 0362-4331. Retrieved April 28, 2012.
  14. ^ Wurman, Richard Saul (2008). Access New York City. HarperCollins. p. 133. ISBN 978-0061350375.
  15. ^ Singer, Natasha (November 1, 2014). "For Macy's, a Makeover on 34th Street". The New York Times. ISSN 0362-4331.
  16. ^ "Top 2012 Retail Projects" (PDF). Architectural Record: 32. September 2012.
  17. ^ Palmieri, Jean E. (November 5, 2015). "Macy's Completes Renovation of Men's Department at Herald Square". Women's Wear Daily.
  18. ^ Fickenscher, Lisa; Weiss, Lois (January 7, 2016). "Macy's considers adding a tower to iconic Herald Square store". New York Post.
  19. ^ Fickenscher, Lisa (June 6, 2017). "Macy's considering turning Herald Square roof into public park". New York Post. Retrieved August 11, 2017.
  20. ^ Plitt, Amy (April 25, 2019). "Macy's will raise a skyscraper atop its Midtown flagship". Curbed NY. Retrieved July 14, 2019.
  21. ^ "Macy's Will Build Skyscraper On Top Of Herald Square Flagship". Gothamist. May 15, 2019. Archived from the original on July 14, 2019. Retrieved July 14, 2019.
  22. ^ Kapner, Keiko Morris and Suzanne (February 4, 2020). "Macy's Planning Larger-Than-Expected Office Tower Atop Flagship Store". Wall Street Journal. ISSN 0099-9660. Retrieved February 12, 2020.
  23. ^ "Macy's-Topping Skyscraper By FXCollaborative Revealed, in Midtown Manhattan". New York YIMBY. February 7, 2020. Retrieved February 12, 2020.
  24. ^ Lovett, Kenneth (August 20, 2014). "Macy's agrees to pay $650G to settle state probe into racial profiling at its Herald Square store". New York Daily News. Retrieved August 21, 2014.
  25. ^ "Photos: Go Behind The Scenes Of The Macy's Herald Square Christmas Windows". Gothamist. Archived from the original on November 6, 2017. Retrieved January 6, 2018.
  26. ^ "Miracle on 34th Street Comes to Life in Red Hook". DNAinfo New York. Archived from the original on January 7, 2018. Retrieved January 6, 2018.
  27. ^ Cerullo, Megan (December 1, 2017). "Window Dressing". Brown Alumni Magazine.
  28. ^ Nathan, Lillien (July 11, 2007). "Anna Sui Opens Macy's Art Exhibit, Loves Psychedelia". New York. Retrieved February 16, 2017.
  29. ^ Wolf, Alan (June 13, 2018). "Macy's Taps b8ta For In-Store Pop-Up Shops". Twice. Retrieved July 7, 2018.

Further reading

External links

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