Lord of the Universe

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Lord of the Universe
Lord of the Universe video cover.jpg
1991 VHS edition
Directed by
Produced by
  • David Loxton
  • Top Value Television
Edited by
  • John. J. Godfrey
  • Wendy Appel
Top Value Television
Distributed bySubtle Communications
Release date
  • February 2, 1974 (1974-02-02) (PBS)
  • November 1, 1991 (1991-11-01) (VHS)
Running time
58 minutes
CountryUnited States

Lord of the Universe is a 1974 American documentary film about Prem Rawat (at the time known as Guru Maharaj Ji) at an event in November 1973 at the Houston Astrodome called "Millennium '73". Lord of the Universe was first broadcast on PBS on February 2, 1974, and released in VHS format on November 1, 1991. The documentary chronicles Maharaj Ji, his followers and anti-Vietnam War activist Rennie Davis who was a spokesperson of the Divine Light Mission at the time. A counterpoint is presented by Abbie Hoffman, who appears as a commentator. It includes interviews with several individuals, including followers, ex-followers, a mahatma, a born-again Christian, and a follower of Hare Krishna.

The production team of Top Value Television produced the documentary, using Portapak video cameras. The TVTV team followed Maharaj Ji across the United States over a period of six weeks, and edited a large amount of tape down to the fifty-eight-minute piece. It was the first documentary made on ​12 in (13 mm) video tape broadcast nationally, and also the first independent video documentary shown on national public television.

The documentary was generally well-received, and garnered its TVTV production team the 1974 Alfred I. du Pont/Columbia University Award in Broadcast Journalism. The documentary received a negative review in the New York Post, and positive reviews in The New York Times, The Boston Globe, the Los Angeles Times, and the Chicago Sun-Times. The San Francisco Bay Guardian wrote that the TVTV team had improved since their previous work but wanted them to move on to more challenging subjects.


The documentary chronicles Guru Maharaj Ji, the Divine Light Mission, his followers and anti-Vietnam War activist Rennie Davis at "Millennium '73", an event held at the Houston Astrodome in November 1973.[2][3][4][5] Rennie Davis, a follower of Guru Maharaj Ji, was one of the spokespersons and speakers at the "Millennium '73" event. His speech is featured in the documentary.[6]

Abbie Hoffman appears as a commentator in the documentary and addresses some points raised in Davis's speech, stating: "It's rather arrogant of Rennie to say that he has found God and has his Telex number in his wallet."[7] The TVTV crew interviewed different "premies", or followers of Prem Rawat, throughout the film, and one teenage boy is shown stating: "Before I came to the Guru I was a freak, smoking dope and dropping out – and my parents were happier then than they are with this."[7] In a later part of the film, a loudspeaker voice announces: "Those premies who came in private cars can leave now. Those who came in rented buses can stay and meditate until further notice."[7][8] Adherents of other belief systems also appear in the documentary, including a born-again Christian who criticizes devotees for "following the devil", and a Hare Krishna follower.[9]

A separate storyline is seen concurrently through the coverage of the "Millennium '73" event, involving a man named Michael who has come to Houston, Texas, to receive "Knowledge" from Maharaj Ji. Once Michael has received the "Knowledge", he defends the secrecy behind the rituals. Michael's experiences are contrasted in the documentary with interviews with "ex-premies" or former followers of Maharaj Ji, recounting their initiation and later disillusionment with Maharaj Ji's teachings. One of them says that after receiving "Knowledge" from Maharaj Ji, he was told that this free gift required lifetime devotion and donations of "worldly goods".[9]

Maharaj Ji is shown in a scene in the Astrodome relating a satsang to the attendants. He is seen dressed in gold-colored clothing and a crown, and sits on a platform throne. The story he relates to the crowd involves a young boy who comes to Houston, while searching for a Superman comic book. While seated on the platform, Maharaj Ji is surrounded by flashing moon signs and women wearing decorative garlands, while the band Blue Aquarius plays his theme song.[9] The stage is decorated with glitter and neon lights, and Maharaj Ji's brother performs rock music songs.[10] Abbie Hoffman gives a final comment in the documentary, stating: "If this guy is God, this is the God the United States of America deserves."[4][8][9]


The documentary was produced by Top Value Television (TVTV) in association with TV Lab, and was primarily directed by Michael Shamberg.[11][12] TVTV had received initial funding for the documentary through a small grant from the Stern Foundation, and an additional promise from the Corporation for Public Broadcasting.[12] David Loxton arranged a post-production budget of US$4,000, and the total production costs for the documentary amounted to $36,000 – about forty-five percent of the average costs for a PBS film production at the time.[9] Several camera crews used ​12 in (13 mm) black and white portapaks and followed Maharaj Ji and his group across the United States for six weeks.[7][12] The TVTV production team debated whether to include the secret techniques of Maharaj Ji in the documentary and finally decided that it was vital to disclose these practices in the piece.[9] They chose to have an ex-premie divulge these practices rather than use a narration, but they were fearful of potential repercussions, which never came.[9] TVTV member Tom Weinberg found a man who demonstrated meditation techniques in the documentary, which he described as being the "Knowledge".[9] Producer Megan Williams stated that TVTV crew members empathized with the experiences of Maharaj Ji's followers, because there was very little age difference between them and the TVTV production team. Nevertheless, many in the crew of TVTV felt superior to these "lost souls" describing the followers as "gurunoids".[9]

At the end of filming, eighty-two hours of tape were edited to the final fifty-eight-minute documentary piece.[12] TVTV's team utilized graphics, live music, and wide angle lens shots.[13] Stop-action sequences where quotations flash on the screen were also used for effect.[7] The production was the first Portapak video documentary made for national television, and the "first program originally made on ​12 in (13 mm) video tape to be broadcast nationally".[4][14][15] Lord of the Universe was also: "The first independent video documentary made for national broadcast on public television."[16] The trailer was originally broadcast on WNET Channel Thirteen television.[3] Lord of the Universe was shown to a national audience in the United States on February 2, 1974, broadcast on 240 stations of the Public Broadcasting Service.[10][12][17] It aired a second time on July 12, 1974.[18] Later TVTV productions broadcast on public television included Gerald Ford's America, and a 1975 program on Cajuns The Good Times Are Killing Me.[11][19]

In 1989, the documentary was included in an exhibition at the Whitney Museum of American Art on video art called "Image World: Art and Media Culture".[20] The documentary was re-released to VHS on November 1, 1991, by Subtle Communications.[8][21] On the packaging it is claimed that Guru Maharaj Ji "promised to levitate the Astrodome".[8] Sources including TVRO, the library of the University of California, Santa Cruz, and Art Journal repeat this statement in varying forms.[10][22][23] The documentary was screened in August 2006 at The Centre for Contemporary Arts in Glasgow, Scotland, as part of the Camcorder Guerilla cinema programme.[24]



Ron Powers of the Chicago Sun Times called the documentary "highly recommended viewing", and described it as: "... both as an example of skeptical, unimpressed (but never vicious) journalism, and as a peek into the future of television ... a clever, ironic and eventually devastating documentary".[25] Electronic Arts Intermix described Lord of the Universe as "a forceful expose on the sixteen-year-old Guru Maharaj Ji and the national gathering of his followers at the Houston Astrodome".[4] Michael Blowen of The Boston Globe wrote that the documentary "captures the absurdity of Millennium '73", and that "The desperation of flower people alienated from politics is both touching and hilarious as they offer hope for eternal life to other converts."[26]

Dick Adler of the Los Angeles Times gave the documentary a positive review, writing: "'The Lord of the Universe' doesn't really take sides, which doesn't mean it's a bland hour trying to please everybody. Its considerable bite comes first from the material TVTV so carefully gathered and there from the artfully wise frame in which it chose to present it."[7] Deirdre Boyle wrote in Art Journal that the piece was "the zenith of TVTV's guerrilla-TV style".[10] According to Boyle's Subject to Change: Guerrilla Television Revisited, as in all TVTV tapes, everyone in the documentary comes across as foolish, describing the production's sarcasm as the "ultimate leveler" using equal irony "both with the mighty and the lowly".[9]

Katy Butler wrote in the San Francisco Bay Guardian that the TVTV style had improved since their previous work: "This show has fewer interjections from TVTV personnel, fewer moments that drag, more technological razzle-dazzle (color footage, slow motion, stop motion, tight and rapid cutting)." However, she described Guru Maharaj Ji and his entourage as "an easy target" and wrote that "anybody can look like a fool when a smartass wide angle lens distorts their face, and teenage ex-dopers who think a fat boy is God don't stand a chance". Butler wished that TVTV would move on to more challenging subjects for their future work.[27] Bob Williams of the New York Post called the documentary a "deplorable film" and "flat, pointless, television".[28] He wrote: "The hour-long program was remiss in not providing some small examination of the available box-office take of the goofy kid guru, much less telling prospective contributors how it got involved in spending how much of its foundation grants and viewer subscription money in such a questionable venture without more inquisitive journalistic endeavor, or ignoring gurus."[28]

A review in The Oakland Tribune described the film as "a fascinating hour documentary on the guru's three-day happening at the Houston Astrodome", and commented that the event was "deftly captured by the mobile video cameras of TVTV, a group of talented young tapemakers".[29] John J. O'Connor of The New York Times described TVTV's work as "a terrific documentary" and complimented the team on the visual results of the piece: "After TVTV superbly dissected the guru, his 'holy family' and his followers, more objective viewers might have chosen to laugh, cry, or throw up."[30] In a later piece by O'Connor in 1975, he wrote that TVTV "gained a respectable measure of national success with 'The Lord of the Universe'".[31]


The documentary received the 1974 "Alfred I. du Pont/Columbia University Award in Broadcast Journalism" (DuPont Award).[4][13][17] The jurors from the 1974 DuPont-Columbia awards stated that the documentary was: "hectic, hilarious and not a little disquieting. With a heavier and less sure hand, the subject would have been squashed beneath the reporters’ irony or contempt. As it was, cult religion was handed to us, live and quivering, to make of it what we would."[17] The group's work impressed WNET president John Jay Iselin, and he raised additional funds that helped TVTV to produce five more programs, including Gerald Ford's America.[1]


Production Wendy Appel, Skip Blumberg, Bill Bradbury, John Brumage, Steve Christiansen, Paul Goldsmith, Stanton Kaye, John Keeler, Anda Korsts, Harry Mathias, Doug Michels, Tom Morey, Rita Ogden, Tom Richmond, Van Schley, Jodi Sibert, Elon Soltes, Akio Yamaguchi[4]
Editors Wendy Appel, Hudson Marquez, Rita Ogden, Allen Rucker, Michael Shamberg, Elon Soltes
Producer David Loxton. A TVTV production in association with the TV Lab at WNET/Thirteen. also: (Hudson Marquez, Allen Rucker, Michael Shamberg, Tom Weinberg, and Megan Williams)
Supervising Engineer/Videotape Editor John J. Godfrey

See also


  1. ^ a b Mella, Leanne (1994). "Set in Motion: The New York State Council on the Arts Celebrates 30 Years of Independents: On Television". Video History Project. Retrieved November 8, 2007.
  2. ^ Staff (July 1, 1974). "Wednesday: Lord of the Universe". The Harvard Crimson. The Harvard Crimson, Inc., Harvard University. Retrieved November 8, 2007.
  3. ^ a b Staff. "Video Preview: Lord Of The Universe". MediaBurn Independent Video Archive. 2006 FITV. Archived from the original on October 16, 2007. Retrieved November 7, 2007.
  4. ^ a b c d e f Staff. "The Lord of the Universe". Electronic Arts Intermix. 1997-2007 Electronic Arts Intermix. Archived from the original on September 21, 2008. Retrieved April 4, 2008.
  5. ^ Staff (2007). "Guru Maharaj Ji". Biography Resource Center. Thomson Gale, Farmington Hills, Michigan.
  6. ^ Kent, Dr. Stephen A. (2001). From slogans to mantras: social protest and religious conversion in the late Vietnam War era. Syracuse University. p. 52.
  7. ^ a b c d e f Adler, Dick (February 23, 1974). "TV REVIEW: Videotape Explorers on Trail of a Guru". Los Angeles Times. p. B2.
  8. ^ a b c d Staff (November 1, 1991). "Distributed by Subtle Communications". Lord of the Universe, VHS. Subtle Communications, 1208 W. Webster, Chicago, Il 60614.
  9. ^ a b c d e f g h i j Boyle, Deirdre (1997). Subject to Change: Guerrilla Television Revisited. Oxford University Press US. pp. 76–85. ISBN 0-19-511054-4.
  10. ^ a b c d Boyle, Deirdre (Autumn 1985). "Subject to Change". Art Journal. Art Journal, Vol. 45, No. 3. 45 (3): 228–232. doi:10.2307/776857. JSTOR 776857. Retrieved November 8, 2007.
  11. ^ a b Shales, Tom (December 10, 1978). "Public Television -- Tangled Up in Tape". The Washington Post. p. H1.
  12. ^ a b c d e Popkin, Ray (Spring 1975). "What's Light, Quick, Cheap ... and Revolutionary?". Television Quarterly. National Academy of Television Arts and Sciences. 12 (2): 54–57.
  13. ^ a b Staff. "Lord of the Universe". Video Data Bank. Archived from the original on September 27, 2007. Retrieved November 7, 2007.
  14. ^ Gill, Johanna. "Video: State of the Art". Video History Project. Experimental Television Center. p. 1. Retrieved November 8, 2007.
  15. ^ High, Kathy. "On Reel New York". thirteen WNET New York. WNET. Archived from the original on November 30, 2007. Retrieved November 7, 2007.
  16. ^ Boyle, Deirdre (1986). Video Classics: A Guide to Video Art and Documentary Tapes. Oryx Press. p. 70. ISBN 0-89774-102-1.
  17. ^ a b c Staff (1974). "The Lord of the Universe". DuPont-Columbia Award. Columbia University, The Journalism School.
  18. ^ Goldsmith, Paul (Summer 1974). "Lord of the Universe:An Eclairman In Videoland". Filmmakers Newsletter. pp. 25–27.
  19. ^ Brown, Les (1992). Les Brown's Encyclopedia of Television. Gale Research. pp. 327, 578. ISBN 0-8103-8871-5.
  20. ^ Grundberg, Andy (November 17, 1989). "Video Is Making Waves in the Art World". The New York Times.
  21. ^ Staff (April 10, 1992). "New On Video". Austin American-Statesman. p. 19.
  22. ^ Staff. "TVRO: Lord of the Universe (1974)". The New York Times. Retrieved November 7, 2007.
  23. ^ Staff. "The Lord of the Universe [videorecording] : Guru Maharaj Ji / for TVTV". Cruzcat Catalog. University of California, Santa Cruz. Retrieved November 7, 2007.
  24. ^ Staff (July 24, 2006). "CCA packs in week of films and events; World movies and workshops at art centre". Evening Times. Newsquest. p. 4.
  25. ^ Powers, Ron (March 16, 1974). "'Participatory TV Goes to Guru Gala". Chicago Sun-Times.
  26. ^ Blowen, Michael (February 21, 1989). "A Glimpse of America 'Subject to Change'". Boston Globe. p. 31.
  27. ^ Butler, Kay (February 28, 1974). "Dissecting the Guru on the Tube". San Francisco Bay Guardian.
  28. ^ a b Wiliams, Bob (February 25, 1974). "On the Air: TVTV Illuminates the Ji". New York Post. p. 42.
  29. ^ Staff (March 11, 1974). "March On Television". The Oakland Tribune.
  30. ^ O'Connor, John J. (February 25, 1974). "TV: Meditating on Young Guru and His Followers". The New York Times.
  31. ^ O'Connor, John J. (February 6, 1975). "TV Review; Videotapes Living Up to Star Billing". The New York Times.

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