|Launched||June 30, 2005|
|Owned by||ViacomCBS Domestic Media Networks|
|Picture format||1080i HDTV|
(downscaled to letterboxed 480i for the SDTV feed)
|Slogan||Different by design|
|Orby TV||Channel 240|
|Dish Network||Channel 254 (HD)|
|Verizon FiOS||Channel 187 (SD)|
Channel 687 (HD)
|AT&T U-verse||Channel 183 (SD)|
|Sling TV||Internet Protocol television|
|Philo||Internet Protocol television|
Logo TV (often shortened to Logo, and stylized as Logo.) is an American pay television channel that is owned by ViacomCBS Domestic Media Networks, a division of ViacomCBS. Launched in 2005, it was originally aimed primarily at LGBT viewers, but in 2012 it expanded towards general cultural and lifestyle programming. As of January 2016, approximately 50 million households receive Logo.
The channel launched June 30, 2005 as the first advertiser-supported commercial television channel in the United States geared towards the gay community. It was founded by former MTV executive Matt Farber. Its first president, Brian Graden, was named by Out Magazine as the 15th most powerful gay person in America in 2007. Logo replaced VH1 MegaHits when it was launched.
The fact that the LGBT-themed channel was named "Logo" led some viewers to think the "l" and the "g" referenced "lesbian" and "gay", but according to company executives, the name does not represent anything, nor is it an acronym. The channel's website says:
We chose the name "Logo TV" because a logo is an identity and nothing's more important than having your own, unique identity, and making it work for you. Your logo is your symbol, it's what you put forward with pride, it's who you are, and it's what we are.
Logo struck carriage deals prior to its launch date with DirecTV, Charter Communications, Adelphia Communications Corporation, Cablevision, Time Warner Cable, and RCN Corporation. The broadcaster reached a deal with Comcast after the launch date. Logo has partnered with CBS News to provide news briefs and has developed a relationship with LPI Media, publisher of The Advocate, Out and Out Traveler magazines. MTV Networks and Time Warner Cable announced an agreement December 11, 2006, to expand its distribution of Logo to additional markets. Logo became available on Dish Network in May 2009 (in HD only) as part of an add-on package.
Logo's programming was initially a blend of movies with gay themes, reality television, travel programming, dating/romance shows, documentaries, music videos, stand-up comedy, news, and syndicated programs with gay characters or gay interest/fanbases. According to its website, "We're kind of big on fierce stuff, and that can mean a lot of things. Fiercely original programming to us means that in a perfect world everyone would be this interesting." Some content originated from other Viacom properties including Comedy Central, MTV and VH1. In April 2011, Logo acquired the rights to air the British comedy series Absolutely Fabulous and co-produced the show's three revival specials during 2011 and 2012 with the BBC and BBC America. Logo aired the episodes in a heavily edited format, while BBC America aired the episodes in its entirety.
Logo announced February 21, 2012, that it would shift its programming strategy. Citing research that indicated that LGBT people were becoming increasingly less likely to prioritize highlighting their sexual orientation or identity, the channel entered into partnerships to produce programs that focused less on LGBT-specific interests and more on general cultural and lifestyle subjects. The change concerned the network's LGBT viewership, who was afraid of the network taking the same abandonment direction the NBCUniversal-owned Bravo took in moving to a focus on an upper-class female demographic.
As of 2017, the network's schedule outside of primetime has moved to serve as a complementary flank to TV Land, airing mainly older sitcoms from the '70s and '80s (as TV Land focuses on carrying contemporary sitcoms in primetime), with primetime continuing to feature LGBTQ content. Since the move of RuPaul's Drag Race that year to premiering on VH1 (the show continues to air in simulcast on Logo, along with series marathons), the network currently originates only a spare amount of new content in line with it not being part of Viacom's restructuring plan.
Logo publishes a collection of websites, all of which it describes as being a part of LOGOonline, the umbrella name for these sites. In mid-2009, Logo moved its flagship site (LOGOonline.com) to the LOGOtv.com domain name.
In September 2006, Logo launched a video on demand service featuring select programming content; it is available on cable providers Comcast, Cox Communications, Time Warner Cable and on Verizon FiOS. Logo programming has been available on the Roost service since its official launch.