50 Cent Party

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50 Cent Party
Traditional Chinese五毛黨
Simplified Chinese五毛党
Literal meaningfive-dime party
Internet commentator(s)
Traditional Chinese網絡評論員
Simplified Chinese网络评论员
Literal meaningInternet commentator

The 50 Cent Party, or 50 Cent Army (Chinese: 五毛党), is a colloquial term for Internet commentators (Chinese: 网络评论员) who are hired by Chinese authorities in an attempt to manipulate public opinion to the benefit of the Communist Party of China.[1][2] It was created during the early phases of the Internet's rollout to the wider public in China. The name derives from the allegation that commentators are said to be paid ¥0.50 for every post,[3][4][5] though some speculate that they are probably not paid anything for the posts, instead being required to do so as a part of their official Party duties.[6] They create favourable comments or articles on popular Chinese social media networks that are intended to derail discussions that are unhelpful to the Communist Party and that promote narratives that serve the government's interests, together with disparaging comments and misinformation about political opponents and critics of the Chinese government, both domestic and abroad.[7][8][9] It is also used as a derogatory term against people with perceived pro-CPC or Chinese nationalist views.[10]

A 2016 Harvard University paper found that in contrast to common assumptions, the 50 Cent Army consists mostly of paid bureaucrats who respond to government directives and flood Chinese social media with pro-government comments. They also rarely engage in direct arguments, and around 80% of the analysed posts involve pro-China cheerleading with inspirational slogans, and 13% involve general praise and suggestions on governmental policies.[10][11]

Research indicated a "massive secretive operation" to fill China's Internet with propaganda has resulted in some 488 million posts carried out by fake social media accounts, representing about 0.6% of the 80 billion posts generated on Chinese social media. To maximize their influence, such pro-government comments are made largely during times of intense online debate, and when online protests have a possibility of transforming into real life actions.[10]


In October 2004, the Publicity Department of Changsha started hiring Internet commentators, in one of the earliest known uses of professional Internet commentators.[12][13]

In March 2005, the Ministry of Education of the People's Republic of China enacted a systematic censorship of Chinese college bulletin board systems. The popular "Little Lily" BBS, run by Nanjing University, was forced to close. As a new system was prepared to be launched, school officials hired students as part-time web commentators, paid from the university's work-study funds, to search the forum for undesirable information and actively counter it with Party-friendly viewpoints. In the following months, party leaders from Jiangsu began hiring their own teams.[14] By mid-2007, web commentator teams recruited by schools, and party organizations were common across China. Shanghai Normal University employed undergraduates to monitor for signs of dissent and post on university forums.[15] These commentators not only operate within political discussions, but also in general discussions.[14][15] Afterwards, some schools and local governments also started to build similar teams.[16][17][18]

On 23 January 2007, Chinese leader Hu Jintao demanded a "reinforcement of ideological and public opinion front construction and positive publicity" at the 38th collective learning of Politburo.[19] Large Chinese websites and local governments have been requested to publish the sayings of Hu, and select "comrades with good political quality" to form "teams of Internet commentators" by the CPC Central Committee (中共中央办公厅) and General Office of the State Council (国务院办公厅).[14][20]

Negative reporting of local authorities has increased on the Internet since then.[21] In one instance described on the China Digital Times, the Jiaozuo (Henan) City Public Security Bureau established a mechanism to analyse public opinion after criticism of the police handling of a traffic incident appeared on the Internet. The Bureau responded with 120 staff calling for the truth to be revealed in line with the public opinion, which gradually shifted and eventually supported the police position, denouncing the original poster.[21][22] In the aftermath of the 2008 Guizhou riot, Internet forums were filled with posts critical of the local authorities; the China News Weekly later reported that "the major task of the propaganda group was to organize commentators to past [sic] posts on websites to guide online public opinions."[22]

In 2010, the Shanghai Communist Youth League's official website published a summary, saying that there were more than 200 topics by Shanghai Municipal Authorities' Internet commentators posted at People's Daily site, Xinhua site, Eastday (东方网), Sina and Tianya after many incidents in 2009, including the Lotus Riverside incident, the forced installation of Green Dam Youth Escort software, the Putuo Urban Administrative incident, the control of H1N1, the Shanghai entrapment incident (钓鱼执法), the self-immolation of Pan Rong (潘蓉), etc. It was praised by the Shanghai Internet Publicity Office.[23]

In December 2014, a Chinese blogger hacked into and published email archives for the Internet Propaganda Department of Zhanggong District in Ganzhou, including over 2,700 emails of 50 Cent Party Internet commentators.[24][25] For instance, on 16 January 2014, Shi Wenqing, secretary of the Ganzhou branch of the CCP, held a televised "Internet exchange" in which he answered questions from a local news website forum; 50 Cent Party commentators were instructed to post seven discussion points, such as (translated) "I really admire Party Secretary Shi, what a capable and effective Party Secretary! I hope he can be the father of Ganzhou for years to come."[26]

Range of operation

The Ministry of Culture of the People's Republic of China now holds regular training sessions, where participants are required to pass an exam after which they are issued a job certification.[14] As of 2008, the total number of 50-cent operatives was estimated to be in the tens of thousands,[1] and possibly as high as 280,000–300,000.[14][27] Every large Chinese website is instructed by the Information Office to create a trained team of Internet commentators.[14]

According to the Chinese Communists' opinions of the recruitment of university Work Committee (tentative), the university Internet commentators are mainly selected from cadres or student cadres at Communist Party Publicity Department of universities, Youth League, Office of Academic Affairs, Network Center, Admissions Employment Department, Political Theory Department, Teaching Department and other units.[28]

The court of Qinghe District, Huai'an organized a team of 12 commentators.[29] Gansu Province hired 650 commentators, sorted by their writing abilities.[30] Suqian Municipal Publicity Department's first 26 commentators' team were reported by Yangtse Evening Post in April 2005.[31] According to high-profile independent Chinese blogger Li Ming, the pro-Chinese government web commentators must number "at least in the tens of thousands".[32]

Wen Yunchao (温云超), a former Internet commentator said that there were about 20 full-time commentators for the local news websites in Guangdong. A county-level discipline inspection commission's Internet commentator estimated more than 100 spare-time Internet commentators in his county, whose population was about 1 million. Hu Yong, an Internet expert from Peking University, said that "the public opinion molders have already penetrated different layers of Chinese society", he found public opinion watchmen that deal with negative information on the forums in tourist city's airport and county-level middle school.[12] A 2016 Harvard study estimated that the group posts about 488 million social media comments per year.[33]

According to an article published by Xiao Qiang on her website China Digital Times, a leaked propaganda directive, sent to 50 Cent Party Internet commentators, stated their objective was the following:[34][35]

In order to circumscribe the influence of Taiwanese democracy, in order to progress further in the work of guiding public opinion, and in accordance with the requirements established by higher authorities to "be strategic, be skilled," we hope that internet commentators conscientiously study the mindset of netizens, grasp international developments, and better perform the work of being an internet commentator. For this purpose, this notice is promulgated as set forth below:

(1) To the extent possible make America the target of criticism. Play down the existence of Taiwan.
(2) Do not directly confront [the idea of] democracy; rather, frame the argument in terms of "what kind of system can truly implement democracy.”
(3) To the extent possible, choose various examples in Western countries of violence and unreasonable circumstances to explain how democracy is not well-suited to capitalism.
(4) Use America's and other countries' interference in international affairs to explain how Western democracy is actually an invasion of other countries and [how the West] is forcibly pushing [on other countries] Western values.
(5) Use the bloody and tear-stained history of a [once] weak people [i.e., China] to stir up pro-Party and patriotic emotions.
(6) Increase the exposure that positive developments inside China receive; further accommodate the work of maintaining [social] stability.[34][35]


The English version of China-based Global Times reported that Changsha Publicity Department's Internet commentators were paid 0.5 yuan per post, which is considered as the origin of the term "50 Cent Party". However, according to the local party-building website, the basic salary of such commentators was 600 yuan in 2006.[12][13]

In 2010, the Internet commentators from Hengyang Municipal Committee Party School were paid 0.1 yuan per post and less than 100 yuan monthly bonus.[36][37]

A county-level discipline inspection commission's Internet commentator from Hunan Province told Global Times that a 500-word article is worth 40 yuan on local websites and 200 yuan on national sites.[12]

Those who made excellent incitement are honoured as excellent critics from the government.[38]


There is an alternate official term for the Internet Commentator, as well as several unofficial terms coined by netizens for them:

Chinese (Simp/Trad) Pinyin Literally in English Commonly in English Note
Official name (primary) /網絡評論員 wǎngluò pínglùn yuán Internet commentator Abbreviation in Chinese: 网评员/網評員 (wǎng píng yuán)
Official name (secondary) /網絡閱評員 wǎngluò yuè píng yuán Internet examiner and commentator N/A
Unofficial term /五毛黨 or simply 五毛 wǔmáo dǎng or wǔmáo Five-dime Party, or simply Five Dimes 50 Cent Party The most common name, pejorative. Other English translation: 50 Cent Army
Unofficial term /網評猿 wǎng píng yuán Ape that comments on the 'Net N/A Pronounced identically with the Chinese abbreviation 网评员; wǎng píng yuán above, punning yuán ( "ape; monkey") for yuán ( "personnel, staff member"); pejorative
Other English terms /紅馬甲, /紅衛兵 hóng mǎjiǎ, hóng wèibīng Red vest; Red guard Red vest, Red vanguard[22][39] The Chinese translation for these English terms are rarely used

Among those names, "50 Cent Party" (五毛党) was the most common and pejorative unofficial term.[40] It was created by Chinese netizens as a satire. Many trace the origin of the "50-cent" name to the salaries at the Publicity Department of Changsha, which according to the English version of Global Times, supplemented Internet Commentators' basic income with 50 cents ("5 mao")[note 1] per post since October 2004.[12]

The term is applied by Chinese netizens to any person who blatantly expresses pro-Communist Party thoughts online.[4] However, there's another word "5 US cent (五美分)" used by some netizens to denigrate anti-party comments, with the implication that those commentators are hired by the governments of the United States, Taiwan or other western countries. Zhang Shengjun, a professor of international politics at Beijing Normal University published an article Who would be afraid of the cap of "50 Cent Party"? on the Chinese version of Global Times, saying that the term is spread by western media outfits, "it has become a baton waved towards all Chinese patriots" to make the Chinese government a constant target of criticism.[12][41]

Chinese cyberspace is also noted for its ideological contests between "rightists" - reformists who advocate Western style democratic reforms, versus "leftists" - conservatives and neo-Confucianists who advocates Chinese nationalism and restructured socialism. In this backdrop, rightists sometimes refer to leftists derogatorily as "50 Centers", regardless of their actual employment background.[10]

The Hong Kong-based Apple Daily reported that although a search for "五毛党" ("50 Cent Party" in Chinese) on a search engine produces results, most were inaccessible and had been deleted.[42]

Effects and opinions

The Internet commentator/50 Cent Party's activities were described by CCP general secretary, Chinese President Hu Jintao, as "a new pattern of public-opinion guidance";[43][44] "they represent a shift from simply erasing dissenting opinions to guiding dialogue. In 2010, a contributor to The Huffington Post stated that some comments she received on one of her posts were from the 50 Cent Party;[45] she also stated that the 50 Cent Party monitors popular US websites, news sites and blogs and posts comments that advance Chinese governmental interests.[45]

David Wertime of Foreign Policy argued that the narrative where a large army of paid Internet commentators are behind China's poor public dialogue with its critics is "Orwellian, yet strangely comforting". Rather, many of the Chinese netizens spreading nationalist sentiment online are not paid, but often mean what they say.[10]

In Australia, the term has been used pejoratively in the ongoing debate over Chinese influence in the country.[46]

See also

In China



  1. ^ "" (pinyin: máo) is a colloquial term for "jiao", a unit of the renminbi which equals ¥0.10.


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  4. ^ a b Vembu, Venkatesan (2 January 2009). "Big Brother 2.0 is here". Daily News and Analysis. India. Retrieved 11 January 2009.
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  6. ^ Gallagher, Sean. "Red astroturf: Chinese government makes millions of fake social media posts". Ars Technica. Retrieved 14 June 2016.
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  8. ^ "Chinese trolls write 488 million fake social media posts a year and don't even earn 50 cents for it". Shanghaiist. Retrieved 27 August 2016.
  9. ^ "China Banned The Term '50 Cents' To Stop Discussion Of An Orwellian Propaganda Program". Retrieved 27 August 2016.
  10. ^ a b c d e Meet the Chinese Trolls Pumping Out 488 Million Fake Social Media Posts. Foreign Policy. 19 May 2016
  11. ^ King, Gary; Pan, Jennifer; Roberts, Margaret E. (2017). "How the Chinese Government Fabricates Social Media Posts for Strategic Distraction, Not Engaged Argument". American Political Science Review. 111 (3): 484–501. doi:10.1017/S0003055417000144. ISSN 0003-0554.
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  25. ^ Zhanggong Leaks: History is the Best Judge, China Digital Times, 10 December 2014.
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  28. ^ "为认真贯彻落实《中共中央、国务院关于进一步加强和改进大学生思想政治教育的意见》(中发〔2004〕16号)和《教育部、共青团中央关于进一步加强高等学校校园网络管理工作的意见》(教社政〔2004〕17号)精神,牢牢把握网上舆论主导权,为我省高等教育改革发展稳定提供良好的舆论环境,努力构建社会主义和谐校园,现就加强高校网络评论员队伍建设提出以下意见。"
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  38. ^ 新华网2007年度优秀网评人评选揭晓
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